5 Content Marketing Ideas
by Cheryl Laidlaw
September brings new energy as people begin to focus on what needs to get done before the end of the year!
While January 1st has long been the popular time to set goals and marketing targets, there may be another contender for best goal-setting season, September.
Setting goals in September—especially marketing goals—lets you make moves that can have a massive impact before the end of the year. What are you planning on upgrading, learning or outsourcing? Your ultimate goal is to make sure that your business is not ignored by your potential clients. Which is why it is imperative that you connect to your target audience in a way that they find both, appealing and trustworthy.
Here are a few ideas to help you achieve more before the end of the year:
1. Instagram Your “Behind The Scenes” Moments
Instagram stories is a way of showing your current and potential clients your ‘behind the scenes’ running’s of your office day to day. You can make this fun by interviewing your employees or sharing secrets of what makes you the best in your field. By doing this, it builds the know, like and trust. You become an authority on your subject, and you build a tribe of loyal followers who can ultimately become loyal clients.
2. Request Testimonials
Customer and client testimonials are trusted as much as personal recommendations by 72% of users. Taking the time to gather a few testimonials is extremely valuable and doesn’t have to be time consuming. Here are “9 Examples of Testimonial Request Emails” to help you when asking for a testimonial. After all, sales messages are easier to believe when someone other than a sales raves about your business.
All of the major search engines love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create. It does not matter how small your business is, blogging is a good way for your business to build trust and establish yourself as an industry leader. Always make sure that the content you give out has massive value to your audience, If you are stuck for ideas you could:
- Get Guest Bloggers
- Update Outdated Posts
- Write A “Did You Know” Feature
- Share Industry Best Practices
- Interview Industry Experts
- Collaborate On A Blog Post
- Share A Hack
- Repost an Older Blog Post on LinkedIn
- Comment a Blog Post or Article
4. Update Your Website
Updating your website could mean a number of different things but all are relevant. Google likes to see that you are improving your website and you can do that in many ways:
- Change the Design/Keep Your Website Up-To-Date With Visual Appeal
- Make It User-Friendlier
- Update Your Content
- SEO Update
- Create High-Quality Content
- Make Your Content Easily Shareable
- Optimise Your Images
- Create Backlinks To Your Website
- Improve Your Website Navigation
- Make Contact Info Visible
- Make Your Website Mobile-Friendly
- Maintain Your Website Security
- Update Testimonials (see above)
- Update Your Team Photos
5. Build A Strong Brand Awareness and Connection With Video
Don’t wait until next year to create video content! 4 X as many consumers would rather watch a video than read to learn about a product or a service. Whether you’re teaching clients how to use your service or providing some “Did You Know” facts, when you add value and showcase your knowledge, your audience will keep coming back for more. You can achieve this this by:
- Creating A YouTube Channel
- Creating Facebook Lives
- Instagram Stories
- LinkedIn Video
You can become well known in your industry by simply educating your audience on a range of topics through video. Go on… get started today!
If you need help with any of the above content marketing ideas I’d be happy to help. Leave your comments and questions in the comment box below and I’ll get back to you. I hope just one of these ideas have helped you in improving your online presence today.