7 Reasons Why You Should Have A Mobile Friendly Website

If your business doesn’t yet have a mobile friendly website, you may not think it is worth the hassle, time, money or effort updating your site. However, this attitude could lead to you failing your customer and driving customers away from your business. If you have yet to switch to a responsive website that will ensure you are mobile friendly, here are 7 reasons why you should have a mobile friendly website.

Google will reward sites that are mobile friendly

Quite simply, if your website isn’t mobile friendly by the next big Google algorithm update scheduled for 21st April 2015, your Google ranking will dip. If you are dependent on drawing traffic to your site through relevant keywords, all of your SEO strategies and work could be undone in the blink of an eye. If you don’t want to lose traffic and customers, make sure that your website is mobile friendly.

A mobile friendly site provides a more enjoyable user experience

You want to ensure that your users and visitors have an enjoyable time on site don’t you? This is where having a responsive website helps you out because it optimises your site for every individual user; no matter what device they are using. When it comes to ensuring that your visitors are comfortable and can find what they are looking for quickly, being responsive and mobile friendly is the way to go.

Social media engagement takes place on mobile devices

You know that social media engagement is crucial for growing your business and ensuring that more people hear about the great work that you do or offer. Think about your own life and the life of your friends. It is fair to say that the majority of social engagement is now taking place on smartphones or tablets as opposed to on your desktop computer. This is the same scenario across the world.

If your site isn’t mobile friendly, it isn’t social media friendly and you could be missing out on a lot of social media love and sharing from your customers.

Mobile searches lead to action being taken

Research undertaken by iAquire and SurveyMonkey indicates that 70% of searches undertaken on mobile devices lead to action being taken on sites within one hour. This indicates that when people search on a mobile device, they are more intent on buying or taking action. Casual browsing or information gathering is something that is usually undertaken at leisure, perhaps during lunch at work (or when people should be working) but actual decisions and action are often taken on mobile devices. If your site isn’t suitable for mobile users, these people aren’t taking action on your site.

Mobile use and mobile commerce is continuing to rise sharply

The amount of people accessing the internet on their mobile devices is large and rising all the time. This is a trend that is only going to continue, and there is a growing percentage of people who now only access the internet via mobile devices. If your website isn’t mobile friendly, you are excluding this audience, which means you are effectively saying you don’t want these people’s custom and money.

Mobile friendly sites are great for developing brand engagement

Many consumers like to engage and interact with a brand and in the present day, people are accessing the internet from various devices. If customers are looking to engage with you from a variety of devices, but find that they are limited in how they can engage with you, this will impact on their thoughts about your band. A mobile friendly website will ensure that users will always be able to engage effectively with your brand, no matter where they access your site from.

A mobile friendly site will reduce your bounce rate

If your site isn’t currently mobile friendly and people visit your site on a mobile device, they will quickly move on to another site or carry out another search. This means that your bounce rate is being affected by these users. If you switch to a mobile friendly site, you will reduce the amount of people who immediately log off of your site, which should positively impact on your bounce rate.