You should be in love every day
There are some days when you struggle to do all the tasks that you need to and when you are thinking about the social media aspect of your business, this can be a dangerous state of affairs. If ou skip a day on social media or you don’t give it the attention it deserves, you may think that it is okay but it is just one day. However, one day can easily slip into two, two days can stretch out into a week and before you know it, you are badly neglecting your social media platforms and not putting the proper thought, time and effort into this medium.
To obtain success and genuine rewards from social media, it is not enough to do it every day, you need to do it well every day. You also need to do with a passion and energy because if you don’t, the people you attempt to connect with will find that you are not coming across in a genuine manner. The whole point of engaging on social media is that you are looking to connect with people who love your product or service or who have a genuine passion for the things that you are doing.
This is why you really need to have a love for what you do and a passion for bringing this to the forefront on social media. It is important to remember that there are different types of love. Some people are genuinely focused on falling head over heels at first sight and if they don’t have that emotion straight away, they struggle to continue in the new relationship. If you are like this with your social media, you may find your struggle to reach out to new people. You need to remember that this is not the only type of love.
Fall in love with social media posting
Whether you are looking to find love in real life, or in promoting your business across a number of platforms and media channels, you’ll find that there are some similarities. You want to present yourself in the best possible manner at all times, you should be honest (while showcasing your best qualities) and you want to be consistent in everything you do.
Engage with your customers in the correct manner
That can be handy for boosting your love life but it will make all the difference in promoting your business and engaging with a customer base. If you use a number of different social media platforms, it is likely that your customers will too. If someone follows you on Twitter, there is a likelihood that they’ll have an interest in what you do on Facebook, Tumblr, Instagram, Pinterest, Google+ or one of the many other social media sites that there are to choose from.
This means you should be looking to promote yourself in a consistent manner. If someone follows your company on Twitter and finds you are funny and comedic yet follows you on Facebook and finds your postings dry and factual, they will be confused by your brand. There is nothing wrong with showing different sides or qualities of your business but in the getting to know you stage, which is what social media really is for businesses and clients, you want to focus on your best qualities and let your personality shine through.
Before you set up social media sites or start posting on them, it may be helpful to think about your brand and how you want to project yourself.